Is Your Brand Still In Its Infancy?
A brand is a lot like a baby—it needs constant care and attention to survive. A mature brand has a full-fledged personality that shines through in everything it does. From the colors and fonts to the way it speaks with customers, every aspect of your brand should be carefully crafted to create a cohesive and memorable experience.
If your brand is still in its logo-only phase, here’s what you’re missing out on:
Consistency: Think of your brand like a puzzle with missing pieces. Without a cohesive look and feel, it’s like trying to solve a puzzle with random bits that just don’t fit together.
Authenticity: Ever met someone who tries too hard to be someone they’re not? That’s what an undeveloped brand feels like—trying to be something it’s not, and missing out on genuine connections.
Differentiation: Imagine walking down a supermarket aisle where every cereal box looks the same. An undeveloped brand is just another box lost in the sea of sameness, missing out on a chance to shine.
Strategic Direction: It’s like driving without a GPS. You might end up somewhere cool, but chances are, you’ll just get lost along the way. An undeveloped brand misses out on the roadmap to success, wandering aimlessly instead.
Could your brand benefit from some or all of the above? Take a peek into our brand maturity process:
We Ask the Right Questions: Think of it like a brand interrogation, but way friendlier. We’ll get to the heart of what makes your brand and your customers tick.
We Create a Road Map: We're not just winging it here; we're mapping out the journey to brand awesomeness.
Next, It's Go-Time! Let’s sprinkle some magic dust on those visuals and voice. Get ready to see your brand shine brighter than a disco ball at Studio 54.
We Look Ahead: Brand maturity is a journey, not a destination. That's why we'll be by your side every step of the way, future-proofing your brand with initiatives and strategies that align with your marketing goals.
Need more convincing? See how we transformed Match Lab Recruiting from baby steps to big strides.
From an expanded visual identity and refined verbal strategy to a tailored marketing plan and custom-branded promotional products, we'll show you how we helped them take their brand to the next level with our brand maturity process.
Visual Identity
Your brand is so much more than just a logo slapped onto a business card. It’s about creating a cohesive visual language that speaks volumes without saying a word. From colors and fonts to imagery and design elements, every aspect of your brand’s visual identity should work together harmoniously to tell your brand’s story. We'll help you develop a visual identity that not only catches the eye but also leaves a lasting impression, ensuring that your brand stands out in a sea of sameness.
Verbal Strategy
How does your brand sound? Is it like a confident speaker at a TED Talk, or more like your awkward uncle at Thanksgiving dinner? Let’s make sure your brand voice is singing the right tune across all channels. We'll work with you to develop a voice strategy that not only resonates with your target audience but also sets you apart from the competition, ensuring that every word spoken (or typed) reflects the true essence of your brand.
Marketing Strategy
Are your brand goals just floating around in the ether, or are your marketing tactics actually hitting the mark? It’s time to get strategic and stop throwing spaghetti at the wall to see what sticks. We'll help you develop a tailored marketing strategy that aligns with your brand goals, target audience, and budget, ensuring that every marketing dollar spent delivers maximum impact. From social media campaigns to email marketing, we'll help you cut through the noise and stand out in a crowded marketplace, driving real results for your brand.
Branded Promotional Products
Are your brand goals just floating around in the ether, or are your marketing tactics actually hitting the mark? It’s time to get strategic and stop throwing spaghetti at the wall to see what sticks. We'll help you develop a tailored marketing strategy that aligns with your brand goals, target audience, and budget, ensuring that every marketing dollar spent delivers maximum impact. From social media campaigns to email marketing, we'll help you cut through the noise and stand out in a crowded marketplace, driving real results for your brand.
Brand Guidelines
When the brand maturity process wraps up, there's a lot to hand over. Enter: our Brand Guide. This isn't just a boring manual; it's the ultimate playbook for your brand. It covers everything—from your visual identity and verbal strategy to how to use every element consistently as your brand steps into the real world. Curious how it all comes together? Check out how we crafted the perfect brand guidelines for Match Lab Recruiting!
Ready to take your brand from crawling to conquering? Check out our custom swag offerings.
Feeling brave?
Let’s chat about how we can elevate your brand game.
