HERSTORY
HERSTORY
a walk down memory lane
2015
📍 500 square foot studio apartment
Start brainstorming a plan to do something bigger and better. Quit teaching job. Move to Jamaica. Move back to KC. Launch HBI.
2016
📍 various coffee shops
Grow client roster! Hire first part-time designer. Launch DIY Squarespace themes and 2 day website workshop.
2017
📍 west bottoms
Start dreaming bigger. Realize there is no limit on success. Move into our first studio space. Hire a project manager. Keep doing badass work.
2018
📍 Crossroads
Grow and shift. Create packaged processes that streamline design. Hire a full-time designer. Move into a new studio. Studio collapses (yes, for real).
2019
📍 Crossroads
Move into “temp” space for 9 months. Hire employee #4. Make internal shifts. Add social media to services to menu. Hire employees #5 and #6.
2020
📍 Crossroads
Take a team trip to NYC in February. The world falls apart in March. Took on the mentality of “pivot, not pause” and help clients grow through a global pandemic. Launch Membership.
2021
📍 Crossroads
Survive and advance. One day at a time. Continue to grow Membership. Take on more social clients. Make 180 degree internal transformation. Pick up the pace. Hire again.
2022
📍 Crossroads
Develop new process. Hire again. Hit our stride in our partnerships. Evaluate our enneagrams. Outgrow our downtown studio.
2023
📍 The Plaza
Move into a new space on the Plaza. Begin utilizing teams. Grow retaining client base. Invest in people.
and here we are
Dear reader,
Owning and growing a business is hard. Like really hard. But I often remind myself that if it was easy, everyone would do it. (Thanks League of Their Own for the life lesson.)
Here at Hello Big Idea, we’ve had our fair share of setbacks, mistakes, and plenty of bad days. Don’t let social media fool you. Remember, that’s a highlight reel. But the thing that makes Hello Big Idea great… the people. Hands down, the people. I’m lucky to surround myself every day with some of the most creative and talented humans I’ve had the pleasure of meeting.
If you’re on your own journey as a future or current business owner, my advice to you is to embrace the journey. Cliche? Probably. But it’s true. Don’t get stuck in a spot where you forget to be in the season you’re in — even if that season is really hard.
Cheers to you for taking the risk!
