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Client
Gracie’s Brands
Type
Project
Industry
Retail
About the Brand
Gracie’s Brands is a quality dog treat brand made by dog lovers for their BFFs with fresh ingredients and irresistible flavor. This brand strikes a harmonious balance between whimsy, craftsmanship, sophistication and approachability. The logo mark is hand-drawn to give a nod to the hand-made-with-love quality of Gracie’s products. Gracie takes center stage as an illustrated icon. The result is warm, inviting, and universally appealing brand.
Under Gracie’s Brands is Gracie’s Barkery and Gracie’s Farms. Both arms of the pet treat company provide nutrient-rich sweet and savory snacks to your furry friends.
Deliverables
BRAND POSITIONING AND MESSAGING FRAMEWORK
VISUAL IDENTITY DEVELOPMENT
WEBSITE ARCHITECTURE AND UX/UI DESIGN
PACKAGING AND PRINTING COLLATERAL
To all the doting dog lovers, the conscious pet parents, and those who appreciate quality in canine indulgence: we see you. In a dog-eat-dog world where pet treats often miss the mark, Gracie's gets it right.
Many pups are served empty calories that lack the wholesome goodness they deserve. At Gracie's, we say 'no' to compromises, ensuring each bite is a celebration of health, happiness, and the unbreakable bond between you and your pet. Because, in our world, every dog deserves a treat that lives up to the joy they bring.
GraciesbARKERY.COM
GraciesFarms.COM
