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Client

Hawthorne Plaza

Type

Partner

Industry

Retail

About the Brand

Hawthorne Plaza is an upscale retail center at the intersection of 119th and Roe in Overland Park, Kansas. It’s a one-of-a-kind shopping and dining experience, where local boutiques and national retailers rub shoulders with contemporary cafés and sought-after services.

@hawthorneplaza | hawthorneplazashopping.com

Deliverables

BRAND IDENTITY
BRAND MESSAGING
PRINT COLLATERAL
ENVIRONMENTAL SIGNAGE
ON-GOING ACTIVATION

Instagram Reels

2024 Summer Giveaway

In order to position Hawthorne Plaza as the go-to destination this summer, we created the "main character moments" campaign through unique and interesting summer fashion offerings with a giveaway.

Visuals were inspired by a nostalgic, main character feel with polaroid camera photos of each persona and outfit, curated to reflect the specific vibe for each persona.

The campaign promoted various stores around the plaza through collages of products and styled photos in each persona.