↓
Client
Bob Sight Auto Group
Type
Project
Industry
Automotive
About the Brand
When Bob Sight Auto Group came to HBI, they lacked a clear brand personality, consistent messaging, and a cohesive visual identity. Our goal? Create a timeless brand that honors Bob Sight's 100-year legacy while preparing them for future growth.
What We Did
Tell the Story
With a century-long history, Bob Sight needed a verbal identity that bridges the past and the future. We crafted a narrative that tells their story of resilience, growth, and commitment spanning generations.
Build Trust
Trust is crucial in the car-buying process. The bold new logo and consistent visual identity, along with a clear and honest verbal message, communicated Bob Sight’s commitment to transparency. This made car-buying with them an uncomplicated and modern experience.
Amp Up the Marketing
The cohesive rebrand empowered Bob Sight’s marketing and sales teams. The new visual and verbal identities provided centralized tools to create connected, cohesive communications that resonated with their audience.
Deliverables
BRAND POSITIONING AND MESSAGING FRAMEWORK
VISUAL IDENTITY DEVELOPMENT
PACKAGING AND PRINTING COLLATERAL
SWAG AND MERCHANDISE DESIGN
