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Client

Bob Sight Auto Group

Type

Project

Industry

Automotive

About the Brand

When Bob Sight Auto Group came to HBI, they lacked a clear brand personality, consistent messaging, and a cohesive visual identity. Our goal? Create a timeless brand that honors Bob Sight's 100-year legacy while preparing them for future growth.

What We Did

Tell the Story

With a century-long history, Bob Sight needed a verbal identity that bridges the past and the future. We crafted a narrative that tells their story of resilience, growth, and commitment spanning generations.

Build Trust

Trust is crucial in the car-buying process. The bold new logo and consistent visual identity, along with a clear and honest verbal message, communicated Bob Sight’s commitment to transparency. This made car-buying with them an uncomplicated and modern experience.

Amp Up the Marketing

The cohesive rebrand empowered Bob Sight’s marketing and sales teams. The new visual and verbal identities provided centralized tools to create connected, cohesive communications that resonated with their audience.