About the Brand

With the growth of her team and business, Katie Grimes' brand was ready for a glow up. The request was for classic, feminine, and simple, all while harnessing the spirit of Katie's bold personality and comprehensive expertise in her field. Our exploration lead us to a brand identity that has captivating contrast with exaggerated elements and delicate hairlines. Industry details are incorporated into characters like the "g" which represent the notches of a key, and are paired with abstract doorways to help guide her audience to their own personal entrance to homeownership. Strong verbal messaging was a major component needed to ensure she could connect with her audience and build trust, so we put it into action with a striking and easy-to-navigate website as well as social templates and promotional materials. Now her clients can navigate the complicated world of mortgage loans and home buying without feeling like they're wandering through a maze.

katieinkc.com